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A Strategic Guide to Marketing Your Nonprofit

Updated: Apr 10, 2019



If you operate a nonprofit, then you know that your success usually depends on how well you market your nonprofit's value proposition. Selling your audience on what you do is essential for bringing in funds. Here are some nonprofit marketing tips that you will want to follow.


Apply for Marketing Grants


Nonprofits are often unaware that they may qualify for marketing grants. Some of these grants are given by the government while others are privately funded. The goal of these grants is almost always to improve market share for the nonprofit. Organizations may want to think about hiring a professional to help them apply for these grants and to make sure that they provide evidence that they meet all the criteria. Or they can hire someone to teach them how to apply for grants on their own. These grants can often be a great way to get started and help your organization grow until it meets it has enough support to be stable on its own. While many find that it is difficult to apply for grants, once you have been successful with one or two, then you will see that it is incredibly simple.


Start a YouTube Channel


Emotional YouTube videos can be a great way to spread your mission's beliefs. According to Dotcom Design, YouTube is the second-most-searched online resource, making it an invaluable way to boost SEO and promote your cause. You can use your channel to accomplish many different tasks. For example, you can raise issue awareness in one video while promoting a campaign or event in another. You can also use videos to show appreciation to your volunteers and donors. WIth a dedicated YouTube channel, you can reach a wide audience and convey more impactful brand messaging via videos.


Boost Your Reputation


More and more people turn to online reviews as a way of gaining insight into a business or organization. According to Podium, 80 percent of consumers trust online reviews just as much as recommendations from friends and family. Because reviews are so impactful, it's important to take steps to seek out positive reviews and manage any negative reviews you recieve. Potential donors and volunteers will want to know about others' experiences with your business before engaging with your nonprofit. Beyond establishing a positive image for your nonprofit, reviews also work to boost local SEO rankings, which will make it easier for people find your organization online.


Take Advantage of Technology


More and more people rely on their mobile devices for communication. If you want to engage with people, then you need to reach them on their phones via social media and text messages. For example, text-to-donate technology is an effective way to raise money for your nonprofit, since it makes the giving process effortless for donors. Using these tactics is a great way to reach more people when marketing your nonprofit. Additionally, there are many ways that you can connect with people in your area on social media. Facebook, Instagram, Twitter and other social media platforms are a great way to teach others about your nonprofit's values and why they are important. Using social media is also a great way to keep your organization at the forefront of your target audience's mind. It can also be a very useful tool for soliciting donations, finding supplies, or recruiting volunteers. One of the most powerful tools that social media has is the ability to connect with potential customers and build your brand. Watching who engages with your nonprofit on social media is also a great way to learn who is really in your target audience. And don’t forget your call to action at the end of your social media posts! Regardless of your organization's goals, nonprofit marketing is a necessity. Start with a marketing grant and follow these tips to get the donations and volunteers rolling in. WIth ingenuity and determination, your nonprofit may be able to meet its goals of helping others faster than you ever dreamed possible.

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