How to Track Your Company’s Progress Over Time



As a business owner, you want to keep a close eye on your business and how it is progressing. When you keep track, you can notice patterns and determine what, if any, changes need to be made. This constant feedback will help you stay on top of problems and push your business towards sustainable growth.


Track Key Metrics

To begin with, you should identify the key metrics in your business and begin tracking them. First, you should keep track of what your profits are. Doing so shows you how successful your business is and you can determine if you need to make any adjustments to increase your profits. As you monitor your income, you should also look at your expenses.

See if they change over time or if some expenses can be cut. Reworking your budget and reducing expenses can help your business run more efficiently. Other key metrics to track might include your net profit margin, growth margin, website traffic, client conversions, and more.


Keep Good Records

While running your business, you need to make sure you are keeping records of everything. These records can come in handy in the future and they’re a good tool for reflecting later on. Most importantly, you want to keep good financial records. This can be helpful when you need to determine tax deductions, make changes to your business, or even sell it.

Financial statements and contracts both help you sell your business at a later date. Having these records, and updating them regularly, can save you a lot of time in the future. You won’t need to scramble to find everything if you ever choose to sell your business.

Track Customer Reviews

Your customers are an essential part of your business and their feedback is important to review. You want to make sure they are satisfied with the way things are being run. Start by providing a way for customers to leave feedback. An example would be having a customer feedback portal on your website.


Next, you need to regularly review the feedback being left. See how satisfied your customers are. If there are complaints, take measures to improve things. You can determine how well your business is doing based on how satisfied your customers are. Take their feedback seriously.


Tracking things within your business is something you should do regularly. You can notice patterns, analyze growth, and determine what changes and improvements you should make. Now is the time to begin tracking all the progress of your business.


Did you enjoy reading this article? Here’s more to read: How to Move Away From a Business to Start Something New

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