Getting your customer to make a purchase is a huge accomplishment, and once it happens, you may feel like your job is done. However, the real work is helping your customers to stay connected with your business even after their transaction is complete. If you can build an actual relationship with your customers, rather than just helping them through their first purchase, you will have a more positive future for your business.
Collect Their Information
You can’t stay connected with your customers if you don’t have a way to contact them. That’s why you need to make sure that your business is actively collecting customer information so you can get back in touch. It is most important that you collect an email address and phone number from your customers. Emails can be great marketing tools to stay in touch. Text messages can also be great, especially since they are more likely to be read than an email communication. Make sure that you protect customer data so that you can continue reaching out to them and avoid a breach.
Getting an app for your business is another great way to stay in touch with customers. Once you have an app, you can start sending push notifications that remind customers about sales and other important information. You can even have push notifications for your website that keep your customers informed. Email marketing has issues such as spam filters that can make it difficult to use effectively. Push notifications are more difficult to ignore and can be very effective tools in helping your customers to be successful.
Get on Social Media
Many companies have found great success at staying in touch with their customers through social media. Once you have set up your social media platform, you can start to interact with customers and make meaningful long-term connections. Make sure you are on social media regularly so you can respond to customers and increase interactions. As you develop your platform, you can make meaningful connections with a variety of customers and potential partners as well.
Staying in contact with your customers is important and it can help you build more meaningful relationships. It will also improve return purchases and keep your customers coming back again and again. When you have that kind of bond with your customers it will be better for them and for you as you work together to meet their needs.
Check out this article to see what matters most when designing your eCommerce experience!