Figuring out the best way to get more engagement on your startup’s social media accounts can be difficult at first. When there are so many things to focus on with getting your startup off the ground, it can be hard to know what to focus on. Thinking about the specific strategies that will best increase engagement will help you use your limited time wisely.
Develop a Content Strategy
If your startup has multiple social media accounts, it’s essential that you create a schedule to manage your social media posts. Otherwise, you may find yourself forgetting to post on one platform when you post on another.
When you create your posting calendar, consider how you might vary the way you post content on each platform. For example, on Instagram, you may post multiple photos in a given post with a shorter caption while on Facebook you may be able to post a longer caption but with fewer photos.
Think carefully about the specific audiences you are trying to reach with each platform. Typically, older groups will use Facebook more frequently than younger groups. Instagram tends to be the best platform for teenagers and young adults.
Keep Track of Your Metrics
One of the most important things you can do when it comes to boosting your social media engagement is keeping track of your metrics. Specifically, keep track of which posts do well and which don’t. You should also be tracking things like reach, impressions, and share of voice.
You should consider measuring these types of metrics on featured stories, posts and even on Instagram lives. Try and identify any common threads that tie your most popular posts together. Identifying what kind of posts get you the most engagement and when the best time to post is one of the big parts of succeeding in social media marketing.
Make Your Content Visually Pleasing
This may seem like it goes without saying but having visually appealing content makes a big difference in boosting engagement. It’s important as you are thinking about brand development to make sure your social media posts match that aesthetic as well.
For example, if your company sells classy watches to a younger demographic, you may want to think about posting photos with a somewhat hipster or young professional vibe. Cultivating a consistent image across your social media will do a lot for you when it comes to attracting the specific demographic you are trying to target.
Social media can be difficult. Figuring out how to boost engagement on a brand-new startup’s social media can be harder. But thinking about specific strategies to build your social media presence will help you make a bigger impact.
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